“The pandemic gave me the time I didn't have for years of working hard, being with those I love and stopping thinking, reflecting and rediscovering why I came to fashion. I spent my childhood playing with a summary of what made me being who I am, I grew up, creating magazines, designing and making clothes in my infancy. When I decided to study fashion, I had a single objective, which was to create my brand. However, during my studies and during my time of intern in the textile library, alongside of the textile teacher Mitiko Kodaira de Medeiros, I developed a good base of textile knowledge, which later introduced me to textile and fashion events.”
At graduation, she received the award for best student on the fashion course, which took her to the city of lights for the first time, being received as a guest of honor at the following salons: PREMIERE VISION, EXPOFIL FIL EVENT”. He worked on marketing a social fashion project in the second largest favela in São Paulo, Paraisópolis, until it was presented in Milan in 2004.
Afterwards, he worked in marketing and communication management for fashion and accessories brands, in the development and partnership with brands at SPFW São Paulo Fashion Week and developed events for these clients, managing the brands' appearances in the media.
In 2004, an invitation came from the representative of international events, Freddy Hedin, to assist him in representing the Bijorhca salons and then the extinct MIDEC, little by little her career took a new direction and she ended up being invited to work in commercial and communication promotion. of international fashion events such as: Who's Next, Premiere Classe, Spinexpo, Modamont, Indigo, Paris Sur Mode, PC & WSN Dubai, Mess Around, Salon International de la Lingerie, Mode City, Interfilière, Exposed, Curve, TRANOÏ etc. .
In 2024, Isabela celebrated 25 years of career in fashion business, of which 20 years are dedicated to promoting Brazilian fashion abroad, and especially between France and Brazil.
With the events he organized or collaborated on, he could travel the world: Paris, Milan, Dubai, Shanghai, Istanbul, New York, were some of the cities in which he could carry out his work.
Currently, her company Isabela Keiko LTDA exclusively represents the TRANOÏ salons, which is an official partner of PFW- PARIS FASHION WEEK and FHCM- FÉDÉRATION DE HAUTE COUTURE ET MODE (French Federation of Haute Couture and Fashion), an event that brings together designers from all over the world, in United States, is responsible for CURVE NEW YORK and CURVE LOS ANGELES, which brings together professionals in the lingerie, sleepwear and loungewear sector.
